Strategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market. By aligning yourself to carefully selected organisations and sharing your strengths, you can fast track your online success economically.
The success of Strategic Alliance depends on what each party brings into the relationship e.g. assets, experiences and commitments, and on what terms and conditions the relationships are defined e.g. joint ventures, endorsements or partnerships.
Strategic alliances can be useful to extend your product line, add new points of sales and consequently increase your turnover.